The Gleaner reports that Jamaica Tourist Board (JTB) unveiled its newest campaign “Jamaica Me Happy” at a reception honoring award-winning reggae icon Jimmy Cliff and star of VW’s “Get Happy” commercial, Erik Nicolaisen. The unveiling took place at the gardens of The Jamaica Pegasus Hotel in New Kingston, Jamaica:
Minister of Tourism Wykeham McNeill expressed his admiration for the promotion of Brand Jamaica through the ad. “As you are aware, the ‘Get Happy’ commercial has been causing quite a stir internationally, with persons expressing differing views about it both in the public media and on social-media platforms. I happen to like the advertisement and support it wholeheartedly, so much so that I encourage everyone to do as it recommends and tap into your inner Jamaican and ‘get happy’,” McNeill said.
McNeill also paid tribute to Jimmy Cliff for his recent Grammy award win for the album, Rebirth. McNeill noted…
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